Free SEO Tips

Weblinx provide free seo tips to help webmasters equip websites so they are search engine friendly. Using our seo guide you will learn what the basic seo tools are required for a website to get found on page one on search engines in the organic search results. There are areas within your website web pages that you need to place key words you want to be found under in order to give you the edge on your competition.

Meta tags (keywords) – ensure coding snippet is in place for meta keywords; this is as follows:
<meta name="keywords" content="content here" />

This would need to be positioned as close to top of the page as possible in the source; before the tag; recommended place is beneath page title. Tag info needs to consist of keywords relating to the service or product page the tag is present on

Meta tags (description) – ensure coding snippet is in place for meta description; this is as follows:
<meta name="description" content="content here" />

This would need to be positioned as close to top of the page as possible in the source; before the tag; recommended place is beneath meta keywords. Tag info needs to consist of a few sentences describing the service or product page the tag is present on

H1 header – h1 header needs to be positioned in the source code as close to the top of the source as possible, but beneath the opening tag; otherwise the header will not be picked up on by search engines. Coding snippet for the heading is as follows:
<h1>h1 header goes here</h1>

info to be placed in the header is keywords which relate to the page, keep this heading simple though – 4 keywords at maximum. A CSS style could be applied to the header to fit in with the design/layout of the website

H2 header – h2 header needs to be positioned as a secondary header directly above the main content area of the page, but to be placed in the source within opening and closing tag; otherwise the header will not be picked up on by search engines. Coding snippet for the heading is as follows:
<h2>h2 header goes here</h2>

info to be placed in the header is the main keyword relevant to the service/product represented on page. A CSS style could be applied to the header to fit in with the design/layout of the website

Image ALT Tags – Ensure the coding snippet is in place and made available for images; this would be as such:
<img src="the-iamge-filename.jpg" alt="image alt tag here">

Image ALT tags, or alternative texts need to contain descriptive sentences which incorporate and include the main keyword related to that particular page. IMPORTANT, some people tend to use title as opposed to alt in the source coding, title will not get cached by search engines, alt will – ensure alt is used

Guidelines – Content Requirements (Copywriter)

Body/Page Content – content needs to be present across all the pages in the site which are being targeted specifically for SEO. Content is very important and certain factors need to be kept in mind – ensure content is 100% unique, not a duplication from elsewhere, contains the keywords relevant to that particular pages, use a minimum of 300 words.

Meta tags (description) – a suggestion would be to have the copywriters generate the meta description initially, to give the site a basis, we will then ‘optimise’ these descriptions further

Body/Page Content Structure – My recommendation: sometimes end user may not necessarily want to read mass amount of content. I would recommend that a short introductory paragraph to each page is presented and placed towards the top of the page, and then more in-depth informative content about product/service is located towards the bottom – this way people will view the site with minimal content in the top section, therefore not being too off-putting and turning users off from viewing the site due to ‘information overload’